Designers across the world agree that the foundation of the design thought process is the evolution of typefaces into full-fledged fonts and their effects on human beings.
We recently added the Blu-ray edition of the Helvetica movie to our library. Before we screened it internally we thought it would be nice to get designers from outside Studio March to attend a complimentary screening. So we sent a feeler out to other designers in Pune.
We’d expected about 20 people to turn up. Over 50 showed! The evening turned into an interesting debate post screening, with everyone contributing their thoughts and design ideologies based on this foundation.
We’d like to thank all of you who attended and helped make the screening a success We hope to do this a lot more often so keep your feedback coming!
3 Comments
I have always been fascinated by typefaces. To me, they are the silent raags (of the Indian classical music tradition) which echo the emotion that the text attempts to convey. Your screening is a tribute to Helvetica and the other faces and their creators.
I wish I found out about this in time to attend. I will be following this blog and look forward to future screenings =)
Its really great to see this stuff happening in Pune, wish i had heard about this in time to attend! will be following this blog to make sure i make sure i attend all future screenings :)